How Article Marketing and SEO Can Get You Paid

Seven Reasons Article Marketing is the Most Advanced SEO Strategy for Your Business

The internet is becoming a very competitive playground. Attracting highly targeted traffic to your website can be as mind numbing and difficult as fly fishing in a dry creek. Routing web traffic to your site can be your only means of survival, especially in the rapidly evolving world of ecommerce. Getting a high search engine ranking means going up against some big corporations with large marketing budgets and their own web development teams. Fortunately, there are several very powerful methods of article marketing strategies you can use to drive traffic to your website.

Search Engine Marketing refers to paid advertising in the right hand column Google’s listings through a program called “Adwords”.

While Pay Per Click advertising might appeal to someone with a marketing budget of over $1000 dollars a month, you are really gambling your money.  While I have researched thousands of keywords for an Adwords campaign,  I personally think this is a waste of money considering organic search listings are free.  However, some people are willing to pay hundreds if not thousands of dollars to get on the first page of Google through the Adwords program. Nevertheless, there are ways to promote your website without pay per click advertising and increase your web traffic without having to take out your mortgage payment.

Search Engine Optimization refers to free “organic” search listings that appear rows of ten in the middle column of Google’s web page.

I use search engine optimization to get my clients permanent web traffic by dominating search engine listings.  Need proof that you can make money from doing this?  Here is an example of what learning article marketing and search engine optimization has done for me:

Without a doubt, well written articles is one of the best web site enhancements you can use for your online marketing strategy.  I want you to know, you CAN do this working from behind your computer at home. So why does writing articles help  improve your search engine rankings?  Well here is seven reason I know why.

1. Reaching A Broader Audience on the Internet

When you write top of the line articles, it would be a waste of a gift not to share them with your community. You can post your articles in to a website with a blog or you can submit them to other sites such as e-zines and article city. By submitting your articles to these sites, you give introduction not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well.

Submit your articles to popular article sites of high authority to give your links respect in the search engines.

Other websites who find your article informative may also provide link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online with a search engine and by answering their needs with your quality article; you may reap the extras of more exposure and higher web traffic.

2. Free Advertising that Remains on the Web Forever

Submitting your articles to other websites of high authority gives you a fighting chance to advertise your website without bankrupting yourself. Avoid marketing jargon in your articles and find a voice for your intended audience.

I must stress that you should always include your site’s link in the resource box.

Always remember to accommodate your readers by educating and informing them in a helpful manner, which could ultimately lead to a visit and hopefully a purchase.  Quality writing  in an article is far more convincing that a few lines of advertising space. You can capture a very special moment to engage your reader with the solutions to their problem.  Absolutely anyone with a keyboard, computer, and internet connection can do this.  EVEN YOU.  Convinced? Learn more about free advertising so that you can dominate the online business world by clicking on this link here, or keep reading more.

3. Turbo charge Your Ascension up Google’s Ladder with Fresh Content

If you have your own blog, form a new web page with its own unique URL (web address) to write your article.

Hint:  If your are using WordPress then click on the “permalinks” tab in the left hand column of the admin screen and then click the custom structure button.  Then add this specific tag:

/%postname%/

Optimize your article to make it search-engine friendly. Use top-ranked keywords and H1 tags  that can give your website a high search engine ranking. As soon as you upload your new webpage to your server,  you can submit the article to the search engine so that the spider robot program will crawl through it looking for words that are coherent and relevant to person’s search query. Remember that search engine spiders tend to disregard most forms of code because they like visibly written words with links more than anything else.

4.Win the Popularity Contest By Having the Most Relevant Links

Don’t wait around for other sites to provide links back to your website.  Work at getting links gradually over time by submitting original articles with embedded links. Eventually these websites pick up and broadcast your article, and you consequently get a link partner.

This includes great websites where you can write articles like Blog.com, Friendster, DiaryLand, or Typepad.

Link acceptance is the key to popular vote in the  search engines and determining search engine rankings. Make your article an appealing, informative, and original. More websites will be encouraged to publish it if you write a high quality article.

5. Well Written Articles with Researched Keywords Improve Search Engine Ranking

Make sure your site is rich with keywords, and you can greatly improve the search engine ranking of your site.

Remember that having relevant keywords that other people are typing into the search engine box, is one of the most important factors when determining the search engine ranking of site.

However, you should always provide admissible, useful and pertinent information. Definitely try to avoid  ”keyword stuffing”  just to gain  high rankings because your article will read like a redundant floral pattern on toilet paper. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6.Be Seen as A Source of Authority and an Expert in Your Chosen Field

By writing exquisite, thoughtful, and informative articles, you not only give your site exposure, you are also creating an exceptional impression on your prospects. Excite more people to visit your site and do business with you by establishing a great reputation through your articles. Be seen as an expert or skilled consultant in the field and you will ultimately produce more clients and customers that are eager to do business with you.

7.Increase Business Referrals Through True Testimonials and Comments

Your articles are going to elicit feedback and comments from your community.

Make sure to make a note of these comments and testimonials so you can use them to reinforce your expertise

Your credibility will be greatly increased by the keeping your ear on the feedback of your community.   In this new era of unprecedented unemployment, exemplary credibility, and trust may be the only thing that will get you that extra paycheck you need this month.  Informative articles, good sales copy, your own product reviews, and forum comments can all have links provided back to your website.  That’s damn good SEO if you ask me.

Eddie Dillinger

Atlanta SEO Consultant

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